Giftware manufacturer and distributor, Enesco Ltd, has signed a licence agreement with Hallmark International to create and distribute giftware products in selected European markets, including the UK.
Drawing on Enesco’s years of experience in giftware manufacturing, two new collections inspired by the artwork of two of Hallmark International’s card collections, Little Meow and Style & Gracie, are planned for the initial launch, with plans for further launches in January 2017.
Ken Johnson, Managing Director of Enesco Europe comments: ‘We are very excited to be working on a new giftware relationship with Hallmark International. The two iconic brands are collaborating to develop innovative gift products from Hallmark’s extensive design and character library, the first of which will be introduced to an invited retail audience at Enesco’s Carlisle showrooms in June.’
Little Meow features the popular feline Little Meow and his adorable companions Mittens and Red, across a range to include mugs, figurines, plush and accessories. Style & Gracie is all about the stylish exploits of globetrotting Gracie, to feature on figurines, wine glasses, tote bags and accessories.
Julie Michell, Senior Licensing Manager of Hallmark International comments: ‘We’re delighted to be working with Enesco across a whole range of gifting, both in the UK and internationally. We feel Hallmark’s creativity and quality credentials are a good match and we look forward to doing great things together to give retailers even more to shout about’..
See the full range at Autumn Fair.
