House of Turnowsky will celebrate timeless style at Paperworld 2018 with an inspirational new licensing portfolio and spectacular new collection of luxury paper products.
The iconic design house will introduce a total of 25 new collections featuring more than 200 new designs at the Frankfurt exhibition running from January 27-30 2018. The wonderful diversity of these collections will encompass designs to suit many different consumer demographics and age groups across a huge cross-section of market categories.
Turnowsky will join forces with long-time German partners, Kunst und Bild, to create a show-stopping stand in Hall 5.1 (C38), presenting 13 new ranges of lavish, design-led greetings cards, calendars, and stationery and gift bags, complemented by 12 exquisite new licensing collections.
For the first time at the 2018 show House of Turnowsky will also create an integrated 3D merchandise presentation with Kunst und Bild and other German partners, Goldbuch and Fantastick, demonstrating how Turnowsky works with licensees to develop the brand presence at retail level. It will incorporate a wide variety of Turnowsky-designed gifts including decorative mugs and ceramics, novelty notebooks, photo albums, gift bags, chocolates boxes, fashion backpacks and other beautiful new products.
House of Turnowsky CEO, Kobi Tadmor, says: “We are excited to present our new concept at Paperworld 2018. The showcase will encapsulate the many years of close friendships and fruitful business relations for all our partners, who have helped develop the Turnowsky brand and achieve great commercial success for all. It will be the most powerful brand showcase we have ever unveiled to the European market”.
The theme of the showcase will be ‘All you need with Style’, evoking the glamour of high fashion and luxury living, with designs aimed across the board of licensing, from Home Textiles, Ceramics and Tabletop through to Interior Decoration, Fashion and Lifestyle accessories. Visitors are invited to participate in this new design vision, created to inspire potential licensing partners with unlimited stylish product development ideas for Spring-Summer 2019.
Manufacturers can learn how to translate exclusive House of Turnowsky surface designs and trend-making style guides into amazing products with huge commercial appeal. Whether it is a fresh and contemporary design you are seeking, fabulous outsized florals, young and funky fashion, classic romance or a sense timeless luxury, there is a style to suit your taste.
Several of the new collections – inspired by traditional botanical drawings with a modern take of unexpected colour spectrum and transparencies – particularly lend themselves to wall art, textiles, wallpaper and soft furnishings and other home décor items with high aesthetic values. Soulful new surface designs featuring subtle and introverted scenes reveal a utopian experience of bloom, birds and butterflies, perfect for luxurious home accents.
Marketing & Licensing Director, Guy Braun, explains: “Paperworld 2018 will be a very important showcase for House of Turnowsky, as we build on the success of our international licensing programme. All this will be done under the message of ‘All you need with style’, which expresses our design philosophy and embraces the many different consumer groups and market categories we can cater for. I would like to invite all Paperworld attendees to visit our stand in Hall 5.1, where they will be amongst the first to see our new branding and state of the art style guides”
The Paperworld showcase follows an incredible year for House of Turnowsky, which saw the company sign a raft of prestigious international licensing agreements, achieve over 10 million card sales and scoop an award at the first British Calies (Calendar Awards). The company recently appointed Brand Squared Licensing as its exclusive North American agent and British specialist, JELC, to develop the UK market and early inroads are also being made into the lucrative Japanese market with the sumptuous Kyoto Design collection.
*Some of the licensing partnerships already forged worldwide by House of Turnowsky include a beautiful designer tableware collection with Lifetime Brands/Mikasa, fabrics with Cranston (USA), scarves with Demdaco (USA), decorative ceramics and table top accessories with PPD (USA and Europe, pictured here), back to school accessories and stationery with Franco Cosimo Panini (Italy), agendas with TeNeues (Germany) , stationery with Senfrot (Spain), school supplies with Top Trade (Ukraine), beautiful artistic jigsaw puzzles for KV&H/Heye (Germany) and Ravensburger (France), school supplies with Dipak (Mexico), stationery and calendars from Scandecor (Scandinavia) and luxury gift books and other stationery items with Goldbuch (Europe).
Licensing Exclusive Agent United Kingdom visit JELC: www.jelc.co.uk
Licensing Exclusive Agent North America visit Brand Squared Licensing: www.brandsquaredlicensing.com/
