Paul Aldrich, president and CEO of Village Candle, USA, has announced that Xystos Flame & Fragrance will be its new distributor for the UK and Ireland, effective December 19 2016.
Village Candle has been a favourite in the UK and Ireland since 2010, sold through specialty retailers, gift shops and garden centers. Established in over 2000 points of distribution throughout the region, Village Candle has united with Xystos to sustain the rapid growth in the marketplace.
Xystos will launch more than 50 Village Candle fragrances in large, medium and small sized jars, as well as, wax melts, votives, reeds, car fresheners, drawer liners, sachets, and more.
Comments Xystos director Tom Sykes: “We are delighted to have Village Candle in our portfolio and very much look forward to introducing it to buyers at trade shows in 2017 and beyond.”
Village Candle is renowned for its Dual Wick technology which was pioneered by Paul, who founded the company in the early Nineties. He remembers, as a young man, taking his mother’s leftover canning paraffin and pouring it into milk cartons to make candles. The experience made a strong impression on him that would factor into his life for decades to come.
While researching career possibilities at his local library in Brunswick, Maine in 1993, Paul came across a candle making article that rekindled the dormant memories of candle making all those years ago in his mother’s kitchen. Very quickly a boyhood hobby bloomed into a passion, and that passion became a calling. From his kitchen, those first candles made with care and Maine craftsmanship were the sparks that fueled a global fragrance brand that is finding its way into millions of homes around the world.
Today, Village Candle remains a family owned business. Paul says: “This enables us to keep our customers’ needs central to all that we do. It’s what drives us to engineer the best candles and the finest fragrances.” The candles are produced with pure essential oils and plant extracts from around the world, while only food grade paraffin wax and wax blends are used. The Dual Wick technology provides a slow, even burn in the jar and enhances fragrance release.
