RHS appoints Freckleface as licensee for home fragrance

The Royal Horticultural Society (RHS) has announced the appointment of family-run fragrance business Freckleface as the RHS licensee for products in the home fragrance category, as seen at the Glee trade exhibition earlier this week. A substantial range of Freckleface products launched under the RHS brand includes candles, reed diffusers, fragrance oils, wax melts, room sprays, gift sets and more.

There are two launch ranges. One ise a classic range of fragranced products based on the four seasons which featuring packaging designs inspired by artwork from the RHS Lindley Collections, the world’s largest collection of botanical art – and specifically the engraver Christian Gottlieb Geissler, a renowned 18th-century copperplate engraver, painter and printmaker, specialising in natural history.

There is also be a botanical, apothecary range of fresher fragrance combinations aimed at a younger market in line with RHS’s successful ongoing strategy to broaden its appeal to a wider audience. This range will feature ten fragrances, all encased in amber glass vessels to give a more contemporary vibe.

Freckleface was a kitchen table business started in 2017 by mum and son duo Tara and Noah Carlile-Swift, who was just 14 at the time. With Noah’s keen entrepreneurial spirit, Tara’s business acumen and a range of handmade home fragrance products, Freckleface saw rapid growth. Now six years on, with five high street stores, over 750 stockists across the UK and over 300 products all handcrafted in the company’s Lincolnshire workshop, Freckleface is thriving in the home fragrance & bath and body market. It’s also an award-winning company: Freckleface this year won the Gift of the Year Award in the Home Fragrance category for its pick and mix soya wax melts and was crowned Lincolnshire family business of the year.

All Freckleface products are vegan, and all of its ingredients are ethically and, where possible, locally sourced. The company does not use plastic in its packaging. Freckleface encourages consumers to reuse or recycle any packaging and recently showcased ways to do this at the RHS Chelsea Flower Show.

After the product launch at the RHS Hampton Court Palace Garden Festival the range will be available at stockists all over the country from the beginning of August, including department stores, gift shops, garden centres, florists, home interior shops and many more, as well as in the company’s own stores in Cambridge, Stamford, Lincoln and York, and, of course, online.

Tara Carlile-Swift, Freckleface Owner, says: “We are thrilled to be working with one of the most respected names in gardening and horticulture and we have thoroughly enjoyed creating these fragrance ranges that are all inspired by the natural world. It’s a real honour to be launching the first RHS/Freckleface range at RHS Hampton Court Palace Garden Festival. We’re looking forward to it enormously.”

Cathy Snow, Licensing Manager at RHS, adds: “The home fragrance category is a very important one for the RHS. It references both our love of nature and our strong brand in a product area with high demand. But of course, it’s not just about targeting a large market. An RHS home fragrance licensee partner also needs to be ethical, inclusive and sustainable. Freckleface offers all of that, along with a strong emphasis on craft design and production and high-quality, British-made products. We’re delighted to welcome Freckleface to the RHS licensing programme.”


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