The Royal Horticultural Society (RHS) has announced the launch of a new RHS stationery gift range from Frances Lincoln Publishers, part of the Quarto Group. Called the RHS Birds range, it consists of three products: a journal, a pocket notebook set and a writing set.
The RHS Birds Journal is a lined journal with four colour inserts, an expanding internal storage pocket and an elastic enclosure. It will retail for £9.99. The RHS Birds Pocket Notebook Set comprises three pocket notebooks, one with lined paper, one with graph paper and one with plain pages. It will retail for £7.99. Retailing at £12.99, the RHS Birds Writing Set offers 12 decorated notelets with matching envelopes in an attractive gift box.
All three publications will be available at retail from 7 September 2017. They will be sold at gift outlets as well as bookshops, museums and galleries, RHS shops, online bookstores and rhsshop.co.uk.
The beautiful design of the range is inspired by illustrations from the RHS Lindley Library collection, the world’s finest collection of botanical art, containing more than 25,000 superb images. The artworks used in the RHS Birds range include hand-coloured engraved plates by John Frederick Miller from Cimelia Physica by George Shaw, published in 1796, coloured engraved plates from Mark Catesby’s 1754 publication The Natural History of Carolina, Florida and the Bahama Islands, and illustrations by George Brookshaw from 1819.
The aim of the range is to provide stationery that is both practical and beautiful, ideal for the RHS brand and its loyal members and visitors. Along with RHS supporters, the range is expected to have a strong appeal to women, nature lovers and gift givers of all ages.
The range was featured on the Quarto stand at the recent London Stationery show, where it enjoyed a very positive response from trade visitors.
Frances Lincoln, part of the Quarto Group, is a publisher of non-fiction books, predominantly illustrated, on a range of subjects that include gardens and gardening; food and drink; art, architecture and design; and travel and the outdoors. Frances Lincoln has been an RHS licensee since 1993 with a wide selection of RHS publications that includes a range of gardening books, an annual diary, a gardener’s notebook and five-year record book, and address books, as well as a very successful box of 100 postcards.
Andrew Dunn, Publisher, Frances Lincoln, says: “Our continuing relationship with the RHS has enabled us to enhance our popular stationery ranges with some of the most beautiful botanical artwork from the past three centuries. We’re delighted to be once again partnering with this much-loved and inspirational brand.”
Shereen Llewellin, Licensing Executive, RHS, says: “This new range underlines Frances Lincoln’s reputation for stationery that is both useful and desirable, bringing RHS Lindley Library artwork to an elegant and practical selection of notebooks, journals and writing sets that will appeal to a wide and varied market.”
