When outdoor furniture brand LifestyleGarden® announced that it was teaming-up with landmark visitor attraction the Eden Project, it was a marriage made in retail heaven. Not only do LifestyleGarden® and Eden share the same common goals of environmental responsibility and sustainability, but both are true innovators, driven by the desire to bring ambitious new concepts and products to market.
Fresh for the 2020 season, LifestyleGarden® will see its ranges supported by Eden Project branding, providing retailers with a unique point of difference that’s set to inject a wave of excitement into the outdoor living category. The partnership couldn’t have come at a better time. With the lines between indoor and outdoor living spaces becoming increasingly blurred, consumers are no longer content with style being confined to living rooms and sleeping areas. Instead, modern shoppers are searching for fashionable solutions that inject wow factor into alfresco dining and entertaining areas.
To meet this demand, LifestyleGarden® was granted access to the Eden Project’s exclusive designs and patterns, which provide a unique point of difference and present add-on sales opportunities, such as cushions and deckchairs. The exclusive flora and nature-inspired images were created by one of Eden’s in-house designers, and inspired by the biodiversity in the Project’s iconic Rainforest and Mediterranean biomes. Not only do each of these stand-out designs tell a fascinating tale, but they offer retailers the potential to boost revenue by providing eye-catching alternatives to the neutral shades that commonly adorn outdoor fabrics.
