The annual Christmas list of DreamToys was unveiled by the Toy Association at St Mary’s Church, York Street, Marylebone, London this morning, Wednesday December 13. Silver screen royalty is driving the must-have toy wish lists this Christmas – with Disney’s Frozen and Toy Story making the Top 12 Toys list, alongside perennial favourites like Barbie, Peppa Pigand Paw Patrol.
The Top 12 Toys list, issued by the Toy Retailers Association, is the most authoritative predictive list of what will be hot this Christmas. The list is selected by a panel of retailers and industry experts and is fiercely independent of toy manufacturers and makers. All prices quoted as RRPs, market price may vary from retailer to retailer. The completeTop 12 list is (in alphabetical order):
Barbie Dream plane Playset Mattel £79.99
Blume Dolls Skyrocket £9.99
Frozen 2 ‘Into the Unknown’
Elsa Doll Jakks Pacific £39.99
Harry Potter Knight Bus LEGO £34.99 L.O.L. Surprise! 2-in-1 Glamper MGA Entertainment £99.99
Nerf Elite Fortnite SP-L Hasbro £19.99
Owleez Spin Master Toys £49.99
PAW Patrol Mighty Pups Super PAWs Mighty JetSpin Master Toys £59.99
Command Centre Peppa Pig Peppa’s Stage Playset Character Options £39.99
Rizmo Tomy £59.99
Ryan’s World Super Surprise Safe Flair Leisure Products £44.99
Toy Story 4 True Talkers Mattel £17.99
“This year’s DreamToys top 12 selection is an exciting mixture of the year’s biggest brands and kids favourites that will delight children up and down the country this Christmas,” said Gary Grant, chair of the DreamToys selection committee. “These toys will top the Christmas wish lists and with two-thirds of the toys on the list priced under £50, it’s also a list suitable to a range of family budgets.”
Frederique Tutt, global analyst for The NPD Group’s toy division said, “Christmas is worth £1 billion to the UK toy industry, that’s 30% of annual revenue being generated in the last few weeks of the year. With Star Wars Episode 9 and Frozen 2 at the cinema and the DVD release of Toy Story 4 and Avengers Endgame, we expect more than £1 out of £10 to be spent on film-related toys. These mega-movies will give a real boost to toy sales before the end of 2019.”
For the full ist of 73 shortlisted toys visit the Dreamtoys Facebook page www.facebook.com/dreamtoysUK.
