Giving the unboxing trend a twist, Britains’ has announced its latest launch – Farm in a Box – where the packaging is just as much fun as the toys inside. Available from this October, it’s the perfect choice for any budding young farmers or child that loves imaginative play.
The cardboard box in which this exciting new product is enclosed unfolds into the ultimate farmyard scene, letting imaginations whisk children away to the heart of a working farm and guaranteeing hours of creative agricultural fun.
Packed inside is an authentic 1:32 scale model John Deere tractor, a trailer, loader, hay bales, fencing and of course animals. Children’s imaginations will run wild as they act as head farmer, managing the cows and calves – all included inside this playful box.
A first of its kind, Farm in a Box also features colour-in scenes and the box can fold out to double up as a trailer attachment, milking parlour, animal pens, stables and more. Playtime will never be the same as children can recreate their very own unique farmyard set-up each time they open their magical 3D farm.
Each part of Farm in a Box fits seamlessly back together, ideal for keeping every piece of the farm safe for its next big adventure.
The specially designed box not only doubles up as the backdrop but is also made of recyclable card and features durable precision-moulded toys that will go on working generation after generation. Just as every great farm should!
Claire Ridley, Head of EU Brands at TOMY said: “It’s a really exciting time for Britains as we approach our 100th year anniversary in 2021. The brand has gone from strength to strength throughout its reign as a leading agricultural toy brand, constantly adapting to resonate with all generations, old and new. To maximise awareness and engagement amongst new audiences, we have invested in both social media and PR to demonstrate the fun our Britains’ portfolio can bring. With nearly 50,000 followers across Facebook and Instagram alone, families are engaging with not only our products but us as a brand in a more modern age.
“While this is the latest edition to the Britains’ portfolio, we have many more to exciting launches to come over the course of the next year as we celebrate this 100-year milestone – so watch this space.”
Suitable for young farmers ages 3 years & up. Stock available from 28th September. Retailers can contact customer services to stock. (RRP: £24.99)
