Carte Blanche Group will present a number of brands within the Tatty Teddy ‘blue nose’ portfolio at the Licensing Expo, each with their own commercial opportunities across a clearly defined range of product categories and territories. The event will take place from 18 – 20 June in Las Vegas.
Tatty Teddy has all the strong ingredients needed for a successful international character brand:
· 69% brand awareness in the UK, equal to Classic Disney
· International distribution
· Strong back story
· Regularly updated style guides across a variety of categories
The brand is split to appeal to a diverse demographic with opportunities across a variety of consumer products:
Tiny Tatty Teddy, CBG’s cute and classic nursery proposition for babies and toddlers featuring the loveable baby bear with a blue nose and a warm heart.
Tatty Teddy & My Blue Nose Friends, an award winning new brand aimed at girls aged eight and under. The brand includes strong artwork and a host of compelling character profiles. A fun and enchanting world where many blue nose adventures come to life.
Me to You, famed for communicating strong messages of warmth, happiness and love to millions of people around the world, this is a truly classic brand. With universal appeal, the sentiment brand transcends cultures and languages.
Marc Dubery, International Sales Director for Carte Blanche, believes passionately that Carte Blanche’s ‘blue nose’ brands have great potential within the global licensing industry, saying.
“Successful brands must have a stand-out factor: they must be truly original whilst also possessing mass appeal,” says Marc. “Carte Blanche’s strong portfolio ticks all these boxes. We offer something truly original. Our ‘blue nose’ brands combine years of heritage, cute and a flexibility of style guides to reach all demographics and retail channels. From a licensing viewpoint, the potential of the brand is unlimited.
Sam Kelly, Head of UK Licensing, added: “With the recent launch of the Tatty Teddy & My Blue Nose Friends brand, we look forward to introducing even more fans to the wonderful world of play with the blue nose family, particularly in the successful UK licensing arena. “
