Discount retailer, Poundland, is launching a new range of greetings cards and party items to help new singletons celebrate Divorce Day 2021 – today, that is, January 4.
The new divorce-themed products, which include an extension of Poundland’s Nooky sex toys, balloons, banners, party straws and sashes bearing slogans such as ‘Free at Last’ and ‘Newly Unwed’, will launch in mid-January.
The new range of divorce cards have captions such as ‘We never liked them anyway’, ‘Free at last’ and ‘I do, I did, I’m done’. The new Nooky products include body suits, boxer shorts, love eggs and vibrators.”
January, not the most cheery of months by the sound of it, traditionally sees an increase in couples filing for divorce after spending time together over Christmas; presumably more time than usual, this time around, because of lockdown.
The first Monday of the month has become known as Divorce Day because this is when solicitors see a surge in enquiries from people seeking to split up.
Poundland said research by solicitors, Richard Nelson, discovered that on this day searches for “quickie divorce” rose by 235 per cent, “get divorce quick” by 69 per cent and “divorce lawyer near me” by 233 per cent.
“Divorce is a difficult time, but it can also come as a big relief and people want to celebrate the chance to move on. Divorce parties have become more popular than ever,” Poundland head of general merchandise trading Holly Mobley said.
“Becoming newly single is an exciting time and the start of a new chapter in life. Poundland’s new divorce range lets the newly decoupled and their friends mark the occasion with style.
“All we need now is for the pandemic to finally do one too so we can get the divorce party started,” she added, in a statement which rather confirms the bargain-basement nature of the store. Is this scraping the barrel?